We bring passion, enthusiasm and love to everything we do
A curated collection of elegant, romantic and modern wedding dresses

Founded in 2012, Paperswan Bride was born from a desire to create a bridal experience that’s as memorable and meaningful as the gown itself.
Our mission is simple: to give every bride the best possible experience while guiding and educating them on their journey to finding the dress.
We believe choosing your wedding gown should feel exciting, empowering, and entirely your own. That’s why we’ve created relaxed, welcoming spaces in our Wellington and Christchurch boutiques, where our experienced stylists offer honest, expert advice without pressure — just genuine support.
Whether you're searching for something modern and chic, timeless and romantic,we’re here to help you explore your options with clarity and confidence.
Since opening our doors, we’ve proudly helped thousands of New Zealand brides feel confident, beautiful, and truly themselves on their big day — and we can’t wait to do the same for you.
Love letters from our Brides



I felt like a true princess when I got to marry my prince charming in this dress and am so glad for the support I had finding it at Paperswan.
The Paperswan team were such a pleasure to deal with, relaxed me and offered genuine advice which I really appreciate.
The whole process was so fun and the selection in their boutique was by far the best I had seen. They were really genuine and there was never any pressure to make a decision.
— Ruby
— Teresa
— Amber